How businesses are using 2D barcodes for customer engagement?

2d barcode reader


Businesses are discovering that QR codes offer a versatile and cost-effective way to engage with customers, bridge the physical and digital worlds, and provide value-added services. By leveraging 2D barcodes effectively, they can enhance customer experiences and drive customer loyalty.

Here's how businesses are using 2D barcodes:

  • Mobile Coupons and Discounts: Businesses are using 2D barcodes to deliver special offers, discounts, and coupons directly to customers' smartphones. Scanning the code grants access to exclusive deals, incentivizing repeat purchases.
  • Contactless Payments: It facilitates contactless payments through mobile wallets like Apple Pay and Google Pay, offering convenience and security to customers
  • Product Information: Barcodes on product packaging provide instant access to detailed product information, user reviews, and instructional videos, helping customers make informed purchasing decisions.
  • Event Ticketing: Ticket barcodes help streamline entry processes, reducing wait times. They can also link to event details, maps, and merchandise, enhancing the overall event experience.
  • Menu Access: In restaurants and cafes, QR codes on tables or menus allow customers to view the menu, place orders, and make payments using their smartphones, reducing physical contact. 
  • Customer Surveys and Feedback: QR codes on receipts or at checkout prompt customers to participate in surveys or leave feedback, providing valuable insights for businesses to improve their services.
  • Loyalty Programs: QR codes enable easy enrollment and participation in loyalty programs. Customers can scan codes to accumulate points, earn rewards, and receive personalized offers.
  • Customer Surveys and Feedback: QR codes on receipts or at checkout prompt customers to participate in surveys or leave feedback, providing valuable insights for businesses to improve their services.

How Customers will read these 2D barcodes?

Use a QR Code Scanner App

Customers can use the 2d barcode reader app from their device's app store. These apps are specifically designed to scan QR codes quickly and accurately. They usually have additional features like history tracking and the ability to save scanned codes.

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